Starting a heating company? Launch it like you mean to stay.

What a new heating company actually needs first

The short answer: a name you can legally use, a way for strangers to verify you, and a phone number that gets answered. Ads come later than most people expect.

Here is the order we usually recommend, and why:

1. Name and registration checks. Before you print a single decal, confirm the name is free in your provincial business registry, that a matching domain exists, and that nobody nearby trades under something confusingly close. Our naming guide walks through the checks.
2. A small launch website. Five to seven pages is plenty at the start: what you do, where you work, who you are, and how to call. See the launch website service.
3. Google Business Profile. For a local heating company this listing often produces more first calls than the website does. It needs verification and real information, which takes time, so it starts early.
4. First reviews. A new company with zero reviews looks risky. A simple, honest request after each early job fixes that faster than any ad.
5. Paid calls, capped. Only once the above are in place does paid search make sense, because now the people you pay to reach can check you out and trust what they see.

If you skip to step five, you pay for clicks from people who land on nothing and leave. That is the most common and most expensive mistake we see from new owners.

Licensing and registration: we point, you confirm

Every province and territory regulates gas, oil, boiler and electrical work differently, and the bodies involved change names and scope over time. We don't interpret those rules for you. What we do is send you to the right door.

Each of our provincial pages names the trade safety authority, the trade certification body, the workers' compensation board and the business registry for that province or territory, with a direct link to each. For example, our Ontario page links TSSA and the Electrical Safety Authority, and our British Columbia page links Technical Safety BC and SkilledTradesBC. Confirm your obligations with them before you advertise a service you aren't yet allowed to sell, because an ad for work you can't legally do is a problem no marketer can fix.

A worked example: what the first year can look like

Numbers make the plan real, so here is a simple example you can redo with your own figures.

Say your average furnace or boiler replacement brings in $7,000 of revenue, and you close one in three people who call you for a quote. If paid search costs you around $90 per answered call in your town, then three calls, or $270, buys one job on average. On a $7,000 job, that is under 4% of revenue spent to win it.

Now change one input. If half your calls go to voicemail because you're on a roof or under a house, your real cost per job doubles. That is why the first-year lead plan starts with call tracking and a plan for missed calls, not with a bigger budget. The full method, with a monthly cash table, is in the first-year marketing budget guide.

What our HVAC work has shown about launches

The results below come from heating and HVAC brands that Ali Sedighi's team built or grew. They don't promise the same for you, but they show what a well-ordered launch can do.

• GasBoilers.ca was built from scratch as a gas-boiler division for CANRO Heat. It now serves 26+ BC communities and holds 5.0★ from 76+ Google reviews.
• BCWide.ca reached 3× leads in 90 days.
• CanroHeat.ca saw 250% lead growth.

More detail, including what transfers to a brand-new company and what doesn't, is on our results page.

Who is behind HeatingCompany.ca

HeatingCompany.ca is part of the Sedighi.ca and SAZ.ca group of companies. We are a Canadian company run from Vancouver, British Columbia, and the person you deal with is Ali Sedighi, who holds an MBA in Technology Management. Ali has 17+ years of digital marketing experience, starting in 2007, and has built 150+ live HVAC websites, including CombiBoiler.ca and Roma Heating & Cooling.

Our plans and pricing match those of HVAC.Agency, the group's agency for heating and cooling companies. You can read more about us, see what it costs, or skip ahead to how to reach us.

Where to start if you're still planning

If you're months away from opening, you don't need us yet. You need a plan. Start with the heating company launch checklist, work through the name checks, and look up your provincial authorities. When you're ready to put the brand and the first marketing in place, call, text or email and tell us what stage you've reached.